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Thu, Dec. 18th, 2008, 12:32 pm
Get a Mac Commercials

I haven't looked at these in a while, but while browsing movie trailers I found myself looking at the newest ads.

Something funny has happened to these ads. Through the assertions of ease and difficulty free computing, the Mac character has actually become quite boring. As a result of this long developing ad line, the PC has become a far more interesting (read: complicated) character, with more developed motivations and creative responses to Apple's supposed success.

http://www.apple.com/getamac/ads/

Fri, Dec. 19th, 2008 04:53 pm (UTC)
evan

I read an article about this somewhere -- as I recall they were thinking that the advertisers must know the mac guy is coming across as smug, and wondering why Apple wants that in their commercials.

Fri, Dec. 19th, 2008 09:34 pm (UTC)
holyloki

True—and he barely even says anything besides repeating Apple's talking points, while the PC has to become creative to try to pick up the new customers. It's amusing because that represents a bit of an inverted paradigm.

Say, did you get my text message the other day about sea/pdx?

That is, if you still have the same number.

Sat, Dec. 20th, 2008 01:01 am (UTC)
evan

I do not have the same number so I did not get your message!

I'll be in Seattle now through the 31st (leaving that morning). My new cell is 303 800 2707.